In the modern Business Process, we know that the products are dealt between various dealers until they reach consumers. That cycle has 2 Main kinds of people working, they are called as distributors and retailers. This cycle works accordingly as per the demand of the market. In this article we will check on the various aspects of distributor and consumer management.
Distributor management – An Overview
The Distributor is the one who works as a wholesale dealer of some products and has a stock of the product in demand for a certain area. He has the license to supply in bulk whenever a demand from a retailer is raised. This demand can be used upon when you work at your own level. The stocks of products are maintained in an organized manner so that you only have to deal with the net demand and fulfil the order as needed. You only have to keep a record of the stock and update is whenever something is bought from from the manufacturer or is sold to the retailer.
Consumer Management – The Ultimate King of the Cycle
Consumer is king in the cycle of product supply. He is the King as ultimately the final process is paid by the consumer and he uses the products. The prices and stocks are maintained as per the demand of the consumers. These consumers are managed by their daily needs and habits of purchasing on a seasonal basis.
Stats Related to These Management Techniques
“Distributor and Consumer Management” statistics generally concentrate on the evaluation of certain performance indicators including those of sales, inventory, shipping times, levels of customer satisfaction, as well as the involvement of, and the level of activity in, distributor relationships and networks which provides companies opportunities to evaluate how well or poorly the distribution network is functioning and recommend changes in specific areas; important statistics are: sales volume per distributor, average order value, on-time delivery, stock-out, customer retention, distributor satisfaction, sales increase per distributor, and introduction of distributor investments level (ROI); and everything is usually done on a specific ‘Distributor Management System (DMS)’ where such information is kept for better clarity in order to enable instant and effective solutions.
The Result of this Business Cycle
To Sum up, this cycle represents the product supply at different levels going from manufacturer to distributor to retailer to consumer. To have an efficient cycle management, we need a disciplined effort to work for the purposes of customer satisfaction. The proper management at all levels helps us in the long run and saves us from the hassles of the work required in the process of management.
Conclusion
To conclude the management of records at various levels of product delivery helps us understand and implement the process of business outcome where everyone is having a win win situation and the cycle moves on.